Latest USA Motorcycles Market Trends In 2024

By 2024 United States Motorcycles Trend is still good. First half sales were 323.091, up a little 0.9%, even though the market began without fresh breeze. Harley-Davidson is now finally positive while Honda remains top.

From USD million in 2023 to USD million by 2031, the worldwide Motorcycle market size is predicted to rise; it is expected to develop at a CAGR of during 2024–2032. Involving the sales, revenue, demand, price change, product type, current development and plan, industry trends, drivers, difficulties, impediment, and possible risks, our study has surveyed the Makeup Foundation manufacturers, suppliers, distributors, and industry experts on this industry. This study offers details on sales and income during the historical and projected periods. Knowing the categories facilitates the recognition of the relevance of many elements supporting the development of the market.

With yearly volume consistent in the region of around half a million since over a decade, the two-wheeler market in the United States is the 14th biggest in the world and among the more stable.

Economic crisis or boom, changes in political backing to the sector, covid and others have only little influenced the business, most likely because of the market itself.

Actually, the market is mostly dominated by street motorbikes; the scooter category, always very modest, is not expanding.

For Americans, a motorbike is a regular vehicle to ride free outside crowded urban town and they buy solely for enjoyment, life style, than for use. There aren’t many people riding motorcycles to go to work.

American consumers were buying the local icon, Harley-Davidson, while other new companies with a broad product range were arriving and Harley-Davidson was losing appeal. Customers seized the chance to have fresh experiences.

The market opened without fresh wind in 2024; first half sales were 323.091, slightly 0.9%.

Although the incentives that are now on offer are among the biggest in the world, the electric 2-wheeler industry is still small; still, first half sales rose a respectable 55.0%.

Even with a sales +4.8% in the period, the leadership is once again in Honda’s hands in the competitive field after finally scoring a year-on- year rise.

Harley-Davidson came in second with registrations up 7.4%. A decent result.

Third position on the podium validated by Kawasaki, even although sales fell 8.9%.

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Broad trends in the motorcycle industry and summary


Motorcycles are having a moment even if riding carries some hazards. Sales of motorcycles are expected to increase in almost every part of the globe in the next years. Two-wheel automobiles are a more appealing choice among environmental issues and growing urbanization as well as continuous economic uncertainty.

Allied Market Research projects that the worldwide motorcycle market size in 2021 will be $105.52 billion but will rise to $233.51 billion by 2031. Another projection has the global motorbike market in 2023 at $139 billion, steadily rising toward $284 billion by 2030.

That expansion most clearly relates to American consumers. Based on most current statistics (2023), the United States boasts over 8.8 million registered motorbikes. Sales of on-road bikes are expected by experts to keep gradually increasing. Further ecologically friendly, energy-efficient electric choices should also help to increase future motorbike sales.

Although Harley-Davidson has 27.1% of the market share as of 20234, in 2023 Honda overall sold the most two-wheelers (nearly 18 million).

Different Kinds of Motorbikes


Though terminology may vary somewhat depending on the area, the motorbike market is usually broken down into the following groups:

Standard: Usually have an upright, essentially neutral sitting posture and engine power categorized as middle-of- the road. ( Usually, cruise bikes are comparable.)
Sport: Built for speed and racing, high-powered engines
Touring calls for greater storage, a stronger chassis, and a more powerful engine.
The market now comprises electric motorbikes and scooters as well as “off-road” bikes—that is, dirt bikes and other two-wheelers meant for use on sand or mud.

State-based motorbike registration


Data gathered by IHS Markit and presented by the Insurance Institute for Highway Safety shows that there were 8,790,480 on-road motorbikes registered in all 50 states (including Washington, D.C.). That figure rises from 8,587,020 in 2021 and is much higher than the 4, 339,271 national total recorded in 2002.

California has by far the greatest registered motorbike count in the United States (936,509). Florida (668,546), Ohio (407,952), Pennsylvania (403,039), and Texas (394,351) have the largest concentration of on-road two-wheelers after the Golden State. States with colder temperatures and smaller populations, such North Dakota, Alaska, Wyoming and Vermont, are much lower on the list.


Motorcycles are expected to have an 8.6% compound annual growth rate globally between 2022 and 2031, therefore generating a total market value around $233.5 billion. Up from a projected $56.09 million in sales for 2024, global motorbike sales are also predicted to reach $60 million in 2028, thus generating $145.5 billion in income.

Though demand in North America is also robust, the Asia-Pacific area still ranks first in terms of global motorbike market share. Statista projects that over a million motorbikes will be sold in the area by 2024, bringing overall income of more than $9 billion.

Overall, a clear increase in the demand of electric motorbikes and other innovations in the sector aimed to improve the safety and comfort of riders will help shape and boost this vibrant market for years to come.

RECENT SALIENT POINTS ABOUT USA MOTORCYCLE TRENDS 2024

Allied Market Research estimates that the worldwide motorcycle market value in 2021 will be $105.52 billion and will rise to $233.5 billion by 2031.

From 4.3 million in 2002 to 8.8 million in 2023, the U.S. has registered on-road motorbikes count more than doubled.

Of all the U.S. states, Florida and California have the most registered motorbikes. Among the states with the lowest registered motorbike count are Rhode Island, Vermont, Wyoming and Alaska.

The U.S. motorcycle industry is estimated to generate about $7 billion in 2024; by 2028 that figure is forecast to rise to $7.49 billion.

Over recent years, the average cost of motorbikes has been somewhat constant. The average cost of a motorbike in 2024 will be somewhat above $12,000.